What we did

Baby Jam helped Shake Shack increase traffic and drive customers to the register in February 2019 with two live sing-a-longs and a promo code for $5 off, when purchasing $15 or more.

Baby Jam targeted 25-44 year old affluent, downtown and suburban parents to two locations, one of them new to the community.

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Social Media

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PROMOTIONAL CALENDAR

Pre- Event: Share with bloggers for staggered inclusion in emails/posts; Share event with local media like patch.com

Sat, 2/16: FB/Instagram promo on Baby Jam using custom image to announce event and sponsor offer;  Share and promote event in Facebook groups

Sun, 2/17: FB/Instagram promo on Baby Jam using Shake Shack food imagery to promote; Share sponsor offer 

Mon, 2/18: FB/Instagram promo on Baby Jam using custom image to announce event and sponsor offer; Share and promote event in Facebook groups

Tue, 2/19: FB/Instagram promo on Baby Jam using Shake Shack food imagery to promote; Share and promote event in Facebook groups

Wed, 2/20 FB/Instagram promo on Baby Jam using custom image and share sponsor offer

Thur,2/21: FB/Instagram promo on Baby Jam using custom image and share sponsor offer 

Fri, 2/22: FB/Instagram promo on Baby Jam using custom image; Share and promote event and sponsor offer in Facebook groups; Follow-up with local media like patch.com

Sat, 2/23: FB/Instagram promo on Baby Jam: Event reminder; Post event thank you text with coupon


Results

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