To promote Disney on Ice shows, Baby Jam produced a series sing-a-longs over a four week period with retail partner Nordstrom, throughout Virginia and Maryland. In the first two weeks, Baby Jam reached over 30,000 people from Facebook event posts, with over 1,400 people garnering interest in attending and about 350 people coming to the events. This brought the opportunity to deliver the Ticketmaster offer code to thousands online and in-store.
Baby Jam helped Disney on Ice increase ticket sales in January 2018 with online promotions and hype, including branding in all social media posts and a link to Ticketmaster.com with offer code BABYJAM for a discount. Baby Jam also produced four live events where families can sing-a-long to their favorite Disney songs across three Nordstrom locations around Washington, D.C.
Baby Jam targeted 25-44 year old affluent, suburban parents by promoting and conducting the sing-a-longs to drive traffic in the store during the event, and pass out flyers promoting the offer code.
With still two weeks to go in promotions Baby Jam has reached 31,100 local, potential customers with just the local Facebook event posts announcing the sing-a-long, which was heavily branded with the “Disney on Ice” name:
70%+ of the people reached were 25-44 women; 86% of the people that responded to the post are 25-44 women.
2,601 of those people viewed the Facebook event pages (~12%) with Disney on Ice branding
1,413 people responded with interest in attending, which displays the event and DIO branding to their friends
More metrics to be added at the conclusion of the promotion after February 10, 2019
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