What we did

Baby Jam helped Disney on Ice increase ticket sales in January 2019 with online promotions and hype, including branding in all social media posts and a link to Ticketmaster.com with offer code BABYJAM for a discount. Baby Jam also produced four live events where families can sing-a-long to their favorite Disney songs across three Nordstrom locations around Washington, D.C.

Baby Jam targeted 25-44 year old affluent, suburban parents by promoting and conducting the sing-a-longs to drive traffic in the store during the event, and pass out flyers promoting the offer code.

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Social Media

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PROMOTIONAL CALENDAR

Pre- Event: Share with bloggers for staggered inclusion in emails/posts; Share event with local media like patch.com

Sat, 1/12: FB/Instagram promo on Baby Jam using custom image to announce event and sponsor offer;  Share and promote event in Facebook groups

Sun, 1/13: FB/Instagram promo on Baby Jam using singing imagery to promote; Share sponsor offer 

Mon, 1/14: FB/Instagram promo on Baby Jam using custom image to announce event and sponsor offer; Share and promote event in Facebook groups

Tue, 1/15: FB/Instagram promo on Baby Jam using singing imagery to promote; Share and promote event in Facebook groups

Wed, 1/16 FB/Instagram promo on Baby Jam using custom image and share sponsor offer

Thur, 1/17: FB/Instagram promo on Baby Jam using custom image and share sponsor offer 

Fri, 1/18: FB/Instagram promo on Baby Jam using custom image; Share and promote event and sponsor offer in Facebook groups; Follow-up with local media like patch.com

Sat, 1/19: FB/Instagram promo on Baby Jam: Event reminder; Post event thank you text with coupon


Results

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