case studies

Clients have used Baby Jam to drive traffic to the register, sell tickets and increase brand awareness amongst parents ages 25-44, mainly moms. The following case studies document our story.

Goal:  Drive awareness and traffic to a new location for this upscale Northeast gourmet supermarket chain.

Goal: Drive awareness and traffic to a new location for this upscale Northeast gourmet supermarket chain.

TRAFFIC TO THE CASH REGISTER

Baby Jam promoted Balducci’s new Reston, Virginia store to 73,000 moms in one week and entertained 90 people through a branded, Winter Wonderland family event that drive traffic to the register with the incentive of a coupon for $10 off.

Goal:  Increase ticket sales to Disney on Ice shows in Washington, D.C.

Goal: Increase ticket sales to Disney on Ice shows in Washington, D.C.

increasing ticket sales

To promote Disney on Ice shows, Baby Jam produced a month-long series of events with retail partner Nordstrom throughout VA and MD, bringing out hundreds and delivering a Ticketmaster offer code to thousands.

Goal:  Drive awareness and traffic to a new location in the suburbs and a popular location downtown.

Goal: Drive awareness and traffic to a new location in the suburbs and a popular location downtown.

driving traffic to new stores

Shake Shack has tasked Baby Jam with promoting their stores and a new product in Washington, D.C. and Maryland. Check back after February 11 to learn how a free food incentive helped reach thousands of downtown and suburban moms.