Goal:  Drive awareness and traffic to a new location for this upscale Northeast gourmet supermarket chain.

Goal: Drive awareness and traffic to a new location for this upscale Northeast gourmet supermarket chain.

Baby Jam promoted Balducci’s new Reston, Virginia store to 73,000 moms online in one week through digital efforts and entertained 90 people through a branded, Winter Wonderland family event through experiential.

Baby Jam brought in about 90 people throughout the hour to Balducci’s in Reston, Virginia.

Baby Jam brought in about 90 people throughout the hour to Balducci’s in Reston, Virginia.

Baby Jam helped Balducci’s increase customer occasions and drive customers to the register from December 1-7, 2018 with promotions, on December 8 with a live event and also through December 15 with a coupon as a customer incentive.

Baby Jam targeted 25-44 year old affluent, suburban parents by promoting and conducting a winter-themed sing-a-long to drive traffic in the store during the event.

Baby Jam reached 8,600 local, potential customers with just one Facebook event post announcing the sing-a-long, which was heavily branded with the “Balducci’s” name:

  • 71.5% of the people reached were 25-44 women

  • 928 of those people viewed the event page (9.3%) with Balducci’s branding

  • 227 people responded with interest in attending, which displays the event and Balducci’s branding to their friends

  • Baby Jam targeted 73,000 local moms/parents across 9 key Facebook groups with posts, plus area mommy bloggers

  • Approximately 90 people in attendance, 50% adults

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To learn more contact info@baby-jam.com. To view other case studies click here.