What we did

Baby Jam helped Balducci’s increase customer occasions and drive customers to the register from December 1-7, 2018 with promotions, on December 8 with a live event and also through December 15 with a coupon as a customer incentive.

Baby Jam targeted 25-44 year old affluent, suburban parents by promoting and conducting a winter-themed sing-a-long to drive traffic in the store during the event.

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Social Media

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PROMOTIONAL CALENDAR

Pre- Event: Share with bloggers for staggered inclusion in emails/posts; Share event with local media like patch.com

Sat, 12/1: FB/Instagram promo on Baby Jam using custom image to announce event;  Share and promote event in Facebook groups

Sun, 12/2: FB/Instagram promo on Baby Jam asking moms for song requests 

Mon, 12/3: FB/Instagram promo on Baby Jam using cookie decorating to promote; Share and promote event in Facebook groups

Tue, 12/4: FB/Instagram promo on Baby Jam using hot chocolate to promote; Share and promote event in Facebook groups

Wed, 12/5: FB/Instagram promo on Baby Jam using custom image #2

Thur, 12/6: FB/Instagram promo on Baby Jam using music/cookies/hot chocolate image 

Fri, 12/7: FB/Instagram promo on Baby Jam using custom image #3; Share and promote event in Facebook groups; Follow-up with local media like patch.com

Sat, 12/8: FB/Instagram promo on Baby Jam: Event reminder; Post event thank you text with coupon


Results

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