Clients have used Baby Jam to drive traffic to the register, sell tickets and increase brand awareness amongst parents ages 25-44, mainly moms. The following case studies document our story.
Goal: Drive awareness and traffic to a new location for this upscale Northeast gourmet supermarket chain.
Baby Jam promoted Balducci’s new Reston, Virginia store to 73,000 moms in one week and entertained 90 people through a branded, Winter Wonderland family event that drove traffic to the register with the incentive of a coupon for $10 off.
Goal: Increase ticket sales to Disney on Ice shows in Washington, D.C.
To promote Disney on Ice shows, Baby Jam produced a series of sing-a-longs over a four week period at retail partner Nordstrom, throughout Virginia and Maryland. Baby Jam reached 34,100 local, targeted potential customers with a branded Facebook event post announcing the sing-a-long.
Goal: Drive awareness and traffic to a new location in the suburbs and a popular location downtown.
Shake Shack tasked Baby Jam with promoting their stores and a new product in Washington, D.C. and Maryland. Using incentives such as discounts and a free “Shake Shake & Roll” sing-a-long, Baby Jam reached thousands of downtown and suburban parents.