Baby Jam is a digital and experiential marketing firm that promotes brands to affluent, 25-44 year-old moms with the goal of creating awareness and driving sales.
The marketing utilizes digital channels, like social media parent groups and mommy bloggers, to hype up events, like branded sing-a-longs, one week before they culminate with live, interactive experiences to engage customers and promote your brand.
15,000-25,000 people online per activation/weekly, plus families in store
Major markets, nationwide with event coordinators on-site and the top kids’ musicians hand-picked
Promotions and Tactics
Mix of digital and experiential marketing tactics including closed Facebook parent groups and communities, mommy blogger email inclusion, influencer sharing, concierge announcements with nearby condos and more.